Recognising a decade of Competitive Creative Design at Cranfield

Cranfield University’s Centre for Creative Competitive Design (C4D) is celebrating its ten-year anniversary.

Over the Centre’s ten years it has been involved in hundreds of projects to find ways to translate science and technology based opportunities into market ready solutions, using a combination of design and engineering skills to bring ideas to life.

Such as helping to provide solutions to challenging design elements of a waterless toilet and making adjustable connectors for face masks to support NHS staff and key workers during the COVID-19 pandemic.

Professor Leon Williams, head of Cranfield Centre for Competitive Creative Design, said:

“Ten years is a significant milestone for the Centre. By combining creative design practices with systematic applied research methods, we can rapidly visualise, prototype, test and validate new insights and ideas.

“This reduces uncertainty and risk for our partners. Design thinking is increasingly being adopted as a strategic business tool, requiring designers to deliver a competitive edge.

“In these challenging times, we have seen how we can use our design engineering community to create innovation for social good.

“By using insight development and idea management activities driven by sustainable design practices, students understand what can be achieved by working collaboratively and using their engineering skills to solve real and future issues.”