Covid-19 Supermarkets and pharmacies support public health messaging campaign Waitrose Image supplied by Bedfordshire CCG

Banners and posters displayed throughout the stores

The government’s “stay at home” message is now being promoted in supermarkets and pharmacies in Bedfordshire, Luton and Milton Keynes (BLMK).

Shoppers doing their weekly shop or picking up medicines and other essential items will see pop-up banners and posters displayed throughout the stores, reminding them of the social distancing guidance.

This joint initiative between the three clinical commissioning groups (CCG) serving BLMK and local councils has been supported by over 40 supermarkets and pharmacies.

Dr Nicola Smith, clinical chair for BLMK CCGs, said:

“Supermarkets and pharmacies are two of the few places people can visit during the lockdown, so they are ideal locations to reinforce the message that staying at home will help stop the spread of coronavirus, protect the NHS and save lives.

“I’d like to thank all the supermarket managers for supporting this public health campaign.”

The six-foot banners and posters were distributed and in position before the Easter weekend. They remind people that they should only be leaving their homes to:

  • Shop for basic necessities or pick up medicine
  • Travel to work when you absolutely cannot work from home
  • Exercise once a day, alone or with members of your household

Clinical Commissioning Groups are responsible for planning, organising and buying NHS-funded healthcare for their residents. This includes hospital, community health and mental health services. They are run by GPs, nurses, hospital doctors and other clinicians – the people you see whenever you come into contact with the NHS.