British Embassy Madrid and British Consulate in Palma launch a new youth safety campaign
The British Embassy Madrid and British Consulate in Palma have launched a new campaign encouraging young British holidaymakers to “stick with your mates”.
The campaign is part of a wider effort to work with local authorities, charities like Street Angels and 24/7, and influencers to encourage young tourists to look out for each other.
Building on previous campaigns aimed at young tourists, in particular those visiting popular resorts such as Magaluf and San Antonio, the campaign focuses on how looking after each other and staying with your friends can help young people avoid accidents and serious injuries on holiday.
Research carried out last year shows that the vast majority of fatal incidents and hospitalisations happen when people are on their own, having been separated from their friends.
- Checking into your hotel on social media, so it’s easier to find at the end of the night
- Setting up a WhatsApp group to keep in touch with each other
- Keeping an eye on each other’s drinks to make sure they don’t get spiked
- Not letting a friend walk back to their hotel alone
- Not giving a drunk person more alcohol
The campaign features short videos and digital images targeting young people visiting the islands. Since the launch, one of the videos has already been viewed more than 541,000 times on Facebook and over 148,000 times on Instagram.
Consul General Lloyd Milen said:
“The objective of the campaign, following several fatal balcony falls in the Balearics last summer and, sadly, one already this year, is focused on trying to prevent such accidents happening again and to reduce the number of hospitalisations.
“Our campaign is about providing some simple tips and advice to make sure everyone visiting the islands has a holiday to remember, rather than one they will want to forget.”
Georgia Hague, who features in some of the videos and who has her own campaign “Don’t Leave a Friend Behind” on the island of Mallorca has a very personal reason for supporting Stick with your Mates after losing a friend who fell from a building in Magaluf. Georgia said:
“You can’t stop people drinking, but you can stop a friend making a bad decision. I see people in all sorts of trouble every night – lost on the strip, having drunk too much – which could have been avoided if they’d just stuck with their mates.”