New road safety resources to help teachers highlight the dangers of the road

Road Safety Minister Jesse Norman MP has launched a new road safety campaign. It is aimed at teachers and schools to help cut child fatalities.

A recent survey revealed that 67% of children get fewer than 2 hours of road safety education in their time at school.

The new THINK! campaign will help schools and teachers highlight the dangers of the road and encourage best practice for children.

The Road Safety Minister said:

“We have some of the safest roads in the world and in the last ten years child road deaths have fallen by more than half. But there is no room for complacency.

“Teachers are already doing great work but it’s important we in government do everything we can to help teach our children these important safety skills. These new resources should make that easier than ever.”

THINK! has reduced child road deaths

The government’s iconic THINK! campaigns have helped reduce child road deaths by 90% since records began in 1979.

The latest THINK! campaign will feature a wide range of brand new education resources. Including easy to follow lesson plans, two new films and a song in a bid to make teaching road safety lessons easier and more accessible.

The first documentary-style film follows school children as they act out how to cross the road after learning to use the Stop, Look, Listen, Think code.

The second film follows six children on their different journeys to school. They explain their top tips for getting to school safely in the form of a new road safety song.

THINK! has been running campaigns for more than 50 years. It hay challenged many behaviours and attitudes to improve road safety. Such as drink driving, drug driving and using handheld phones while driving.

1960 saw 22 deaths a day

THINK! campaigns have helped reduce the number of deaths from 22 a day in 1960 to current levels of 5.

These new resources follow child road safety campaigns spanning several generations. They have featured icons such as the family of Hedgehogs, Kevin Keegan, James Earl Jones (the voice of Darth Vader) and David Prouse as the Green Cross Code Man.

The first phase of resources, aimed at 3 to 6 year olds, are on the Think! website. The next 2 phases for ages 7 to 12 and 13 to 16 will follow in the new year.