Road Safety Week 2018 be bike smart Image: Brake

Be ‘Bike Smart’: bikers make up a third of all deaths and serious injuries on the roads in the East of England

Brake, the road safety charity, has found that 18 bike riders are killed or seriously injured every week on the East of England’s roads, a total of 944 in 2017.

Bike riders made up a third of all deaths and serious injuries on the roads in the East of England. Their safety is being highlighted as part of national Road Safety Week (19–25 November) with the 2018 theme ‘Bike Smart’.

Brake is calling for drivers to be ‘Bike Smart’ by slowing down, taking care to look properly at junctions and doing the ‘Dutch reach’ to avoid car dooring.

Joshua Harris, director of campaigns at Brake, said:

“Rural roads, with their high speeds, blind bends and few cycle lanes, pose particular danger to those on two wheels, with the risk of a fatal rural road bike crash now at its highest since 2010.

“Road Safety Week is a vital loudspeaker for individuals, communities and organisations to shout about road safety and raise awareness of the risks on our roads. With one bike rider being killed or seriously injured every hour in Britain, there is no better time for us all to be more ‘Bike Smart’.”

Brake’s analysis has highlighted the vulnerability of those on two wheels. They are on average 34 times more likely to be killed and 63 times more likely to be killed or seriously injured, per mile travelled, on British roads than a car driver.

Cyclists and motorcyclists account for nearly 4 in 10 of all deaths and serious injuries on British roads. This was a total of 9,740 in 2017, or an average of one bike death or serious injury every hour.

Road Safety Week events to beheld across the country

Chief Constable Anthony Bangham, NPCC lead for roads policing, said:

“Raising awareness of the safety of those on two wheels is absolutely crucial and we will be ensuring that forces engage with partners throughout the week to both raise awareness of the dangers and enforce the law.”

This year, thousands of organisations, schools and community groups are backing its ‘Bike Smart’ campaign, helping to raise awareness about the safety of those on two wheels.

Road Safety Week is calling for drivers to be ‘Bike Smart’ and be more aware of bikes by:

  • Slowing down
  • Giving more time to spot danger and react
  • Looking properly for bikes before pulling out at junctions
  • Leaving at least 150cm between cars and a bike when overtaking
  • Doing the ‘Dutch reach’, using the opposite hand to open a car door to help avoid ‘car dooring’ incidents

To find a Road Safety Week event taking place near you, visit the Road Safety Week Map