“Alexa, buy me a ticket”
In a global first, Virgin Trains has become the first travel operator worldwide to sell tickets through Amazon Alexa. Customers can now book Virgin Trains Advance Single tickets using their voice.
The new functionality enables users to book tickets with Alexa using Amazon Pay in one simple voice-based transaction.
John Sullivan, Virgin Trains CIO said:
“We’re very excited to be the first travel company in the world to sell tickets for both Virgin Trains on the East Coast and West Coast through Amazon Alexa.
“From finding train times online, to arriving at your destination, we want to make every journey with Virgin Trains amazing, and our collaboration with Amazon is a great example of this commitment to putting the customer first.”
Virgin Trains has already launched a skill for Amazon Alexa. This allows customers to enquire about rail information.
Are you called Alexa?
To mark this moment, Virgin Trains on the West Coast is offering free First Class upgrades to any passengers named Alexa travelling on their routes between 3rd May- 15th June 2018.
The skill for Alexa is part of Virgin Trains’ ambition to work in a digital railway. It is one of a range of innovations introduced to increase customer satisfaction before and after journeys.
This includes mobile ticketing, automatic compensation for delays and free on-demand entertainment app BEAM.
Giulio Montemagno, Director, Amazon Pay EU, said:
“We’re thrilled to work with Virgin Trains to offer customers a completely new way to buy train tickets.
“With Alexa and Amazon Pay, Virgin Trains customers can now search, select and buy train tickets entirely through voice.”
To celebrate this launch, Facebook fans of Virgin Trains on the West Coast will be in with a chance to bag themselves an Amazon Echo device.
From 3rd to 5th May, Virgin Trains will be sending Alexa to a range of destinations along the West Coast route; fans will be challenged to guess the destination from a series of clues, which will be revealed in three Facebook videos.
Both East Coast and West Coast customers who book train travel via the Virgin Trains skill for Amazon Echo between 3rd May and 23rd May will also be entered into a prize draw to win an all-inclusive Virgin Holiday for four in Antigua.