“Alexa, buy me a ticket”

In a global first, Virgin Trains has become the first travel operator worldwide to sell tickets through Amazon Alexa. Customers can now book Virgin Trains Advance Single tickets using their voice.

The new functionality enables users to book tickets with Alexa using Amazon Pay in one simple voice-based transaction.

John Sullivan, Virgin Trains CIO said:

“We’re very excited to be the first travel company in the world to sell tickets for both Virgin Trains on the East Coast and West Coast through Amazon Alexa.

“From finding train times online, to arriving at your destination, we want to make every journey with Virgin Trains amazing, and our collaboration with Amazon is a great example of this commitment to putting the customer first.”

Virgin Trains has already launched a skill for Amazon Alexa. This allows customers to enquire about rail information.

Virgin Trains passengers can now book tickets using Alexa Credit: Virgin Trains