Change Please coffee is now available on all Virgin Trains services
Virgin Trains has partnered with Change Please to support the social enterprise and to help tackle homelessness in the UK.
The coffee, which won Great Taste Awards 2018, will see Virgin Trains expand its range in the onboard shop to include a Flat White, and introduce a new freshly brewed filter blend in First Class.
Customers who bring along a reusable cup will enjoy a 20p discount on their coffee.
Launched in 2015 with the support of Virgin StartUp, Change Please puts 100% of its profits towards reducing homelessness.
Founder of Change Please, Cemal Ezel, said:
“We’re thrilled Virgin Trains has chosen Change Please to be their coffee provider, demonstrating their commitment to tackling the growing problem of homelessness.
“Not only does our partnership raise public awareness of this issue but with 100 percent of our sale profits going into our training programme, customers are literally changing lives with the simple gesture of buying a cup of coffee, every time they travel.”
Change Please employs people without a place to live, provides full barista training, pays the Living Wage. It also offers support with housing, bank accounts and mental wellbeing.
It will use their profits generated from their contract with Virgin Trains to train more baristas. It is estimated around 107 homeless people will be trained each year, as a result of the partnership.
Virgin Trains will work with Change Please to include successful trainees in their recruitment process, to offer them a chance to use their new skills in a role with Virgin Trains.
In a further step to help tackle homelessness, Virgin Trains is encouraging its people to report rough sleeping at stations on its route to Change Please who will reach out and offer them support.
Executive director of commercial at Virgin Trains, Sarah Copley, said:
“This ethically sourced coffee gives something back to everyone involved in the process from the farming of beans to the first sip in the customer’s cup.
“We’re proud to be partnering with them to tackle homelessness – our new coffee range not only tastes good but will do good for the communities along our route.”