Customers on Virgin Trains can now bid for last-minute First Class upgrades with Seatfrog app Image: Virgin Trains

Smartphone App lets users take part in an auction for First Class seats

Virgin Trains customers can now secure a last-minute upgrade thanks to a collaboration with Seatfrog. This app lets users take part in an auction for seats in First Class.

On selected Virgin Trains’ west coast services, customers (business and leisure) will be able to bid from 24 hours right up to 30 minutes before departure with just a few taps of their smartphone. Upgrades to First Class can cost from as little as £10.

Completely seamless and there’s no extra paperwork. Users do not have to print tickets or and are not charged additional fees.

The Seatfrog app works by creating a live auction system for unfilled First Class seats. Passengers bid against other travellers to upgrade as solo travellers or as a group. Those not wanting to wait can upgrade immediately through Seatfrog’s ‘buy it now’ option, even if they’ve booked through a third party.

The Virgin Trains’ First Class experience includes complimentary food and drink, additional legroom and the First Class lounge.

Sarah Copley, executive director, Commercial, at Virgin Trains, said:

“This new partnership with Seatfrog is another example of our strong record in innovation – giving customers a unique chance to enjoy our First Class experience, which includes complimentary food and drink served by our amazing on board teams from our award winning menu.”

Iain Griffin, co-founder and CEO of Seatfrog, said:

“Our partnership with Virgin Trains is just the latest stop as we rapidly expand across the UK and Europe, giving more travellers the opportunity to upgrade their trip.”

For more information see www.virgintrains.co.uk/seatfrog