TV presenter launches a new ‘stop, look, listen, think’ road safety campaign

Children are being urged to ‘stop, look, listen, think’ in a new road safety campaign with children’s presenter Sam Homewood.

The CiTV star visited a school in Walthamstow to encourage children to think carefully about crossing roads. As part of the launch, THINK! released new materials for teachers, parents and road safety experts.

Children’s presenter and CiTV star Sam Homewood, said:

“I’m delighted to be a part of this THINK! campaign to help spread the word about road safety among young people.

“Working with children every day, I see the huge impact that simple precautions can have on their lives. I hope this campaign will help keep children safe on our roads and encourage them to look out for each other.”

Safer Journeys Anthem

A new Safer Journeys Anthem, featuring the ‘stop, look, listen, think’ message, has also been launched. There are also other games, films and lesson plans.

This campaign comes ahead of the half term and summer school holidays when children are likely to be spending more time outdoors.

Road Safety Minister, Jesse Norman, said:

“Britain has some of the safest roads in the world but we are always looking at new ways to make them safer.
As more children take advantage of the better weather by walking to school or playing outside, it is important they know how to cross roads safely.

“THINK!’s new resources will make it fun and easier than ever for schools and parents to help children learn good habits that can last a lifetime.”

Mobile games and educational films

The government’s THINK! campaigns have helped reduce child road deaths by 90% since records began in 1979. However, 6 children die and 170 more are seriously injured every month on the UK’s roads.

The resources include mobile games and educational films with photographs and illustrations created by students from Farnborough Sixth Form College. A new THINK! Map can help children to pinpoint risky areas near them and consider the best way to travel safely.